According to Sydney FC's Kyah Simon they're "stacked up" with stars, and new W-League arrivals Melbourne City are aiming straight for the top.
The mega resources of the young A-League club have leaked into the women's game, with the side signing a swag of big names for the competition's eighth season now featuring nine teams.
None are arguably bigger than its captain, Matildas skipper and World Cup All Star Lisa De Vanna, who is expecting big things from the club's crop of female stars.
"I'm confident that we will probably, potentially win it," De Vanna said.
"I'm excited about this team, about who we've got, how Melbourne City have conducted themselves and treated us as athletes.
"It sets the bar for every other team now to invest in the W-League. They're a business. They want to win everything, whether it's men, women, youth, whatever."
By her own admission De Vanna had the biggest hand in recruitment for the club's inaugural season under coach Joe Montemurro, approaching World Cup teammates Laura Alleway, Steph Catley and Larissa Crummer.
Also boasting two of the world's best players in Seattle Reign imports Jess Fishlock and Kim Little, it's no wonder other clubs are talking.
"Obviously Melbourne City have stacked up their team," said Sydney captain and Matildas striker Simon, who will line up with her side against City in their opening match on Sunday.
"I guess the pressure is more on the stacked team than I guess you could say the underdogs.
"We've got the usual Sydney suspects, but it's going to be a good game either way.
"There are quality players on either team and the opening round of the W-League you never know what to expect, so we're just going to focus on our game and see what we can produce.
"Obviously everyone wants to win, and there's no reason why we can't set a goal to take it out."